I was recently shown this video. It starts out with one lonely guy dancing very strangely at a music festival. Compared to the rest of the crowd, this guy looks pretty weird. Eventually, another guy starts dancing with the original one – he is the first follower, a scary thing to be because he looks weird too.

As more and more dancing people join them, the group seems less strange. Dancing is becoming the norm and you’re wondering why more people aren’t dancing with the group.

By the end of the video, so many people are streaming down the hill to dance with the group, all because of the one weird dancing guy.

So what does this all mean?

Starting a movement is a scary thing to do, but you only need a couple followers to convince everyone else to follow you too. The followers are sometimes even more important than the one who starts the movement.

So if you have something you want to share with the world, starting out is a little scary, and you may may look pretty weird. But as soon as you gain a few followers, there will be more to come.